Lavender Republic is a startup company founded in 2014 by Eva Dorcus and her younger sister, Emily. Their first product introduction is “The Leige Waffles” which originated in Europe in the 1800s. The origination of the product inspired the concept and style of the brand of a French look with an elegant and ornate style.
In meeting with the client, it was addressed that they wanted to include a sense of family, conveying their memories of family occasions where waffles were often enjoyed. The inclusion of two fawns was emphasized as being an intricate part of the logo mark. The fawns themselves became representations of the two owners.
The task was to work collaboratively to create a logo that represented the idea of Sophistication, elegance, family, and homespun."